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Our main focus for the next year or so is on all things fruit, veg and health related. We want to support you and other other healthcare professionals in helping your patients achieve their 5-a-day by providing straightforward easy to read information. Hopefully this will make things simpler for everyone involved and make getting your 5-a-day less of a chore. In order to make this site as useful and relevant as possible, we'd love all the help we can get – from your thoughts and ideas to questions and queries. So please revisit our 'questions and views' section to submit your questions to our Dr Shilpee.
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Dr Shilpee is our very own in-house nutritional expert. Along with a winning smile and intimate knowledge of karaoke bars, she also has a BSc (Hons) in Biochemistry and a MMedSci and PhD in Human Nutrition. Our Shilps passionately believes that what you put in your body is key to a healthy and happy life and she is responsible for ensuring that everything we do at innocent meets the "making food good" standard. From checking all our food and drinks are genuinely healthy, and made from ingredients that are positively good for you, she is affectionately known as 'the oracle' when it comes to the nutritional value and content of everything we make.
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We know we're not going to win any prizes for fancy writing with a sentence like that, but we like simple, and this purpose covers our three biggest beliefs when it comes to food.
Firstly, we believe that we should make food that tastes delicious and re-engages people with how wonderful natural, non-messed-around-with food can be.
Secondly, our food should be genuinely healthy, made only from ingredients that are positively good for you, and, without putting too fine a point on it, help people live a bit longer.
And thirdly that our food should be sustainable. Everything we use should be grown and made in a way that is environmentally and socially responsible and has the lightest ecological footprint possible, so it’s as good for the people who produce and make it as it is for the people who eat it.
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Staying true to our purpose will give us the best shot at achieving our vision of innocent becoming
a company that makes delicious, healthy, natural, ethical food universally available for all. It's a big task and we're up against the biggest food and drinks companies in the world who have billions of pounds of resources at their disposal. But never underestimate the power of a group of people who believe in what they're doing. Think David. Think Goliath. And remember who won in the end.
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